This COVID 19 pandemic situation push all of our economic sources and business to past situations. Every corner of this world facing now this money problem, job problem and business expansion problem. Whenever the lockdown was happened most of the business growth rates were reduced and global economy also affects by this scenario. Now the big question is how to increase our business again? How to level up our economy?
This is the time of hope, this, but also of caution: the end of the blockade does not lead to a return to normal as we were used to. The opening will take different forms, with different countries, different regions and different sectors of activity that will open in different ways and speeds from each other. How can companies overcome this present situation? What is the financial health and mood of suppliers and consumers? What are the best solutions to resume an abruptly interrupted path?
Digital Marketing is the perfect solution for the above problems which we are facing now. Digital marketing is the tool we can promote our business on internet with low cost and it can reach to the huge audience in a short span of time. These digital marketing techniques helps SMEs (small and medium enterprises) also for their growth.
Digital Keys For Your Business Success:
Due to this lockdown nobody moving freely to the market places so obviously this reduces the business growth. If your business has the capability to attract the customers from most of the places only you can expect a fine economic growth of your business. But this lockdown and COVID 19 situation made us to be there in a specific places to save our lives. So if we go with the digital marketing techniques for our business this can helps us to get better profits in this situation.
First, create a facebook page for your business with your business name and complete all the initial details. Then complete your page with your services, products, offers, and where you can serve your services with real images like which are the exact images of your business products or service. SMEs should maintain the well connected social media network to increase their brand value and services range. Once everything filled proper manner then you can post as per your services day to day.
Another famous digital marketing option for SMEs is to create an Instagram profile. The beauty of the Instagram is whatever you want to post on your Facebook the same content will applied to the Instagram business page also. So, how your Facebook business page is good in the same way it reflects your Instagram business page. In close contact with Facebook, it guarantees total presence on social networks and captures the attention of new customers and possible influencers. With this in mind, even with a small budget, it is possible to promote sponsored posts and publish them on social media. According to Instagram, 60% of people discover new products on the platform and over 200 million Instagram users visit at least one company profile every day. So don’t miss this golden opportunity to expand your brand and these visits can be converted to leads if your services, products are affordable and useful to the customers.
Advertise with Google Ads & Google My Business options:
One of the best options for MSEs increasing their business and brand value is online advertising. Almost 90 percent smart phones use the Google search engine for their queries and whatever this search engine shows they follows and they explore with search results. Here, Google introduces few years ago an advertising option Google associates devices. This is called Google AdWords. Those who want to create ads they can go with AdWords and their ads are showing on all Google associated products as per the bidding. So, if you prepare a Google AdWords campaign for a particular service then those ads are showing to the customers who are searching for the service on their laptop or mobile phones.
Perfect for increasing leads and customers, Google Ads is suitable for any type of business and – unlike other marketing strategies – it allows you to pay only for the ads that people click on . After optimizing the campaigns, it is possible to obtain a high return on investment and, above all, you can get to know your market and / or sector better.
Google My Business
This is the best service by the Google if you want to point the customers from your area only. Create a Google My Business page with all the required information like business area, contact numbers, business hours, and etc.
Creating a website or E-commerce or Blog:
If you want to create a website for your business like you can show all your services in that website can be possible by different CMS tools. In all those easy tool is WordPress. This CMS tool helps us to create a websites in simple steps. Here you’ve two choices you can create a website for your business free of cost of paid one. Let’s see how to create a free website for your business.
Create a free website for your business – You can create a free website with wordpress CMS tool by sign up in the wordpress website. Once you validate your mail id you can go the further steps to create a free website process. Then you can create a name as per your business or SMEs. But the final url of your free business website having wordpress term. This is the limited one so better to go for a paid website creation process.
The restart of SMEs must necessarily also pass through this: the importance of a responsive website extends to every aspect of its marketing strategy. It is the backbone of your online presence: any type of communication, content or advertising that will be put online will take the user back to their website. For this reason it is important that we can offer consumers a clear idea of what their brand is about , and what types of products or services are offered.
Companies operate in a landscape of continuous evolution of technology and consumer needs. It is becoming increasingly important for small businesses to develop a strong presence on the web to interact and communicate with their customers: the site is not enough, and the creation of a blog is increasingly important . It is an inexpensive way for small and medium-sized businesses to drive traffic to their site, improve inbound marketing efforts and attract more prospective customers. When a company creates a blog article consistently, it provides Google, Bing and Yahoo with new content to index . Likewise, it is an opportunity for companies to enter those keywords relevant that consumers will use to search for types of services or products offered. A company blog allows you to develop and strengthen contacts with new or existing customers, to make your brand known and create the potential for viral traffic and exponential market growth.
How content marketing helps to your business?
Content is king in the Digital Marketing field. If you highlight your service with unique and understandable content then your website comes first pages. And by providing various numbers of articles for your services in different websites can bring customers to your business. So by content marketing we can promote our services, products, business and we can get leads from this content marketing technique. When consumers read certain content, they start developing an opinion about that brand. If the content produced as per the requirement of needs, educational and valuable, they will start to think positive things about that company, generating word of mouth. The greater the value that can be provided with content, the easier it will be to build trust from the public. Content marketing helps us to increase our services to the people and it can connect them to our brand and products.
Positive point: Every business needs a website in this competitive world. Your services should reach to the people and by using digital marketing techniques like content marketing, AdWords, Facebook marketing, Instagram marketing we can get more sales from this digital marketing techniques. Let’s digitalize your business with the most famous digital marketing techniques and grow your business to the higher limits.